“Simple, minimal and imparts a sense of quality and effort about the product within.”
Read article.

Thank you and credit to Aaron Tang and John Chuang of litl and Abbott Miller and Jeremy Hoffman of Pentagram.

See the rest of the awards after the jump here.

Bronze - “Computer Equipment”

“First web appliance computer for the home, aimed at removing barriers between you and content, and simplifying and improving the web experience.”
Read article.

Thank you and credit to Aaron Tang, John Chuang and Ken Maclure of litl; and Bart Haney, Josh Morenstein, Naoya Edahiro and Nick Cronan of fuseproject.

Bronze - “Interactive Product Experiences”

“Designed to remove the barriers between you and web content, it is extremely simple to use and eliminates the clutter and distractions of traditional computer interfaces.”
Read article.

Thank you and credit to John Chuang, Aaron Tang, Chris Bambacus, Chris Moody, Havoc Pennington, Eben Eliason and Ron Frank of litl; Daniel Kuo, David Fore, Jenea Hayes and Noah Guyot of Cooper; and Christian Marc Schmidt and Lisa Strausfeld of Pentagram.

Always striving for excellence, we are incredibly pleased to have been chosen for these prestigious awards. And even after receiving these honors, we are continually working to improve our products.

The work goes on.

About the IDEA Awards:
Sponsored by the Industrial Designers Society of America, the world's oldest, largest, member-driven society for all-things design, the IDEA program is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide.

Read up on all winners of the 2010 IDEA.
Fast Company on the 2010 IDEA.